Posted in Newsletter, Templates

The Top Email Marketing Templates Sollution

Email marketing should not be confused with newsletters, ezines or other forms of online publication. The word marketing in “email marketing” tells us that this is focused on marketing. Before you send out your next issue, read through this page for more information as well as links to some sites were you can find email marketing templates for free!

Html Email Marketing Templates

When we talk about email marketing templates the templates based on html are the ones used inmost cases. This unless the layout is of no interest and the content is the main focus.

When using html based templates of any kind you still need some kind of html editor to manage, format and maintain your templates. This is true for all types of templates you download and keep on your computer. The best solution according to top marketers and publishers online is to use a service that handle both your mailinglists, the mailing itself and your html templates! I use and recommend aweber.com and before you read any further, take a look at their take on html email marketing templates.

Email Marketing Templates Resources

Here’s some sites we have scouted for you to save you time! You’ll find free templates and additional information here.

Free Email Marketing Templates

GraphicMail gives you over 100 templates which you can easily modify to ensure you have a professional, visually powerful email within minutes.

Email Marketing Template

Carbongrafitti All email marketing templates are hand-coded HTML for maximum email client compatibility*, and are free for download and use.

Our friends over at mailchimp has some nice things to offer you as well. They not only provide you with html email marketing templates, they also invites you to download their specially designed editor to work with them!

The Top Email Marketing Templates Sollution!

Email Design Made Easy

  • Simply insert your content into our ready-to-use templates
  • Over 150 templates to choose from
  • 1-column and 2-column designs
  • Multiple color schemes to match your branding
  • Easily add your logo and other images
  • Matching web form templates
  • Compatible with all major email services

This solution is provided by aweber.com and while not free, it will provide you with everything you need (including the kitchen sink).

Email Marketing and Opt-Ins

You need a list to make your email marketing work. One of the fastest and easiest ways of cathing new subscribers is to use graphical opt-in boxes. Using pre made opt-in boxes like these will save you a lot of time. Time better spent elsewhere.

Posted in Newsletter, Templates

Learn How to Write a Newsletter

These days, newsletters are written for the Internet as much as they are written for print, but both versions should express their organization’s needs.

Organize a newsletter into a smaller version of a newspaper with help from a teacher and playwright in this free video on writing newsletters.

What format your should save your newsletter in depend on a number of things and you can read more about them on the newsletter formats page.

How to Write a Newsletter – The Idea

You need a good idea to start of your newsletter. Sometimes this idea is born out of need and other times just from your own imagination. How you come up with you ridea is not the most important part, the idea itself is. You will need this to be able to do a basic study of your presumtive readers and see if they exist and if you think you can provide the content needed to keep them happy.

How to Write a Newsletter – The Tools

Writing a newsletter is partly a mechanical task. Even with a good newsletter idea and a good direction for your content, you’ll need tools for the actual writing part. Newsletter Software like Ziney Pro can be of great help to you in your work and services like aweber then can help you manage your subscriber lists and the sending of emails (broadcast emails).

How to Write a Newsletter – The readers

With the idea in place, the tools lined up and content on its way you need subscribers (readers). You will have to make people subscribe by showing of yourself and/or you rnewsletter in the best possible way. Subscription in return for free downloads or gifts are also very common.

Posted in Newsletter, Templates

How to make a Template with Word

Template creation with a word processing program like Microsoft Word is well worth the learning curve. Using word you’ll find yourself using the same layout and design elements time after time. This goes for any use and template creation is something you’ll benefit from in your daily office use of word as well as when using word for newsletters. Save time with documents by creating a master document with some standard formatting and content by creating something called a template.

Templates allow you to reuse an already saved layout without the added work of creating it all over every time you need it. Follow the steps outlined below to get started on creating your Word templates.

  • Start a new document and make the needed layout changes plus any other content change or inclusion you want in your template.
  • When it is time to save, click “Save as type” and choose document template. Templates will also have a .dot extension instead of the normal document extension of doc or docx.

Word as a Newsletter Tool

Word can be used for newsletter creation even though I do not personally find it to be the best tool. This unless you’re creating a print or pdf based newsletter as word with all its sofistication will allow you to create stunning newsletters if you can handle all the formatting.

For newsletters mailed as text or low in formatting, word is not the software to use.

Creating a word template from scratch is easy!

Now you can start thinking about all the fantastic things you can add to a document for reuse (template) in the future. Using the insert function in word you can add fields like for example the date field, automatically adding the days date to a newly opened document, started from a template. Other things often used are headers/footers, tables, graphics and other content that require substantial work to get right. Do it once and enjoy the fruits of your labor many times by creating templates!

Posted in Newsletter, Templates

Newsletter Ideas Suggestions

Like a writer with a new book to write a newsletter publisher will need a list of newsletter ideas to start the idea selection process for a new newsletter. Once the idea, theme and tone of the newsletter have been established, the technical and creative aspects takes over.

Ideas to Keep Your Newsletter Interesting

If you struggle to come up with newsletter ideas for your nwsletter and newsletter articles, you aren’t alone! Many small business owners aren’t sure what to write about. You want topics that will be interesting to your readers and help them get to “know” you so they learn that you can be a trusted source of the information or products they want.

Let me share some creative ideas for your newsletter to help you jumpstart your brainstorming.

Note: If one of your challenges is that you’re concerned about online privacy, you can still use these ideas. Just keep things general and not too personal or specific.

You never have to include photos or names/ages of your children if you aren’t comfortable with it. Keep things from more of a business point of view and you can still build a professional relationship with your subscribers.

Photographs
Of course you’ll include photographs of your products or virtual images of your products, but how about some photos of your hometown, the wildlife or scenery near you, or your sewing studio or workspace?

Product Reviews
Have you received a positive review from a credible website or publication? Share it in your newsletter along with comments of your own about which of your products or services they reviewed and add what you feel the strong points of that product or service are.

Be Interviewed
Find a mentor, friend, or fellow small business owner and invite them to interview you via email. They write up and send questions, then you answer them and include the Q & A in your next newsletter. You can return the favor by interviewing them.

Profile a Customer or Subscriber
Got a customer who just loves your products? You know, the one who always sends you an email to let you know how much they appreciate you, sends photos of their kids using your products, or raves about your latest ebook on their blog? Ask them if they’re willing to be interviewed for your newsletter. You can include questions such as:

* How did you first hear about my products or services?
* What motivated you to make your first purchase?
* What is your favorite feature of my products or services?

They may also be wiling to allow you to publish a photograph of your product in use if you request it.

Here’s some more newsletter ideas,

Do a “Behind the Scenes”
Create a photo tour of your studio or workspace including details about the tools you use and your favorite work tips.

Dear Abby…
Do an advice column. You can make up your own questions for this or invite subscribers to send you their questions.

Resource List
Brainstorm a topic your subscribers would be interested in and then offer a resource list. For example, if you sell cloth diapering products your subscribers most likely have young children, toddlers, or babies. How about a list of links to your favorite websites for fun activities to do with children? If you sell makeup or personal products you could do links to sites with makeup tips or spa day ideas. If you sell plastic food storage products you could do food saving tips lists or great recipe blogs. Brainstorm a bit and you’ll come up with something fun and useful for your subscribers. If you get a large enough list of links, divide it into a part one and part two.

Networking & Social Marketing Fun
Got a blog? LiveJournal? MySpace page? Copy your most recent post into your newsletter then invite your subscribers to visit and leave their comments. It’s important to remember if you use this idea that your blog or page will reflect on your business and if it’s highly controversial, political or might be offensive to some readers you may lose customers. If you have a tightly defined niche market though, this may work in your favor.

Take a Survey
Find out more about your subscribers – set up a survey somewhere like Survey Monkey and then include the results in your next newsletter. You can make it a market research type survey (what products do they use, colors they prefer, sizes, etc), or you could make it more of a fun, personal survey.

Testimonials
Share some of the testimonials and photos you’ve received from happy customers. Be sure to get their permission first.

A Giveaway or Contest
Invite your subscribers to participate in a giveaway or contest. You could do a simple one such as one random subscriber wins a freebie. Or you could do something more creative like hide a little icon on your website somewhere and invite your subscribers to look for it then offer a prize to the first person to find it and a coupon code to everyone else who finds it. This can also be a viral marketing strategy if you give your subscribers permission to invite others to join in on the fun.

A Photo Journal
Make a photo journal of your product process. For example, if you’re a knitter, start with a photo of your yarn. Share where you got it, why you choose the colorway, and what you find inspirational about it. Then share a photo of your pattern and why you’re choosing to create that item from it. Take periodic photos as you work on the project and share some details. Then take a photo of the finished item and share your thoughts. This allows your subscribers to really connect with your processes and appreciate the effort and passion that goes into each of your creations.

There are 12 newsletter ideas to get you started. With a monthly newsletter you’ve now got a cool content idea for every issue for an entire year!

Do more than just sell your products, build a relationship with your subscribers, and they’ll be more likely to return to purchase at your website.

Work at home mom extraordinaire Michelle Shaeffer publishes The Muses Brainstorm, a weekly ezine with tips to help you balance, manage, and market your home based business.

Newsletter Ideas Suggestions

Make sure you have an idea of what your newsletter will be about when you start it. Once you have people signing up, changeing the basic theme of the newsletter will make you lose subscribers.

Make sure the newsletter idea you go for has a follower base online. It does you no good to come up with that brilliant newsletter idea, just to find out a couple of month down the line that your newsletter idea about UFO, repainting and bodywork really did not have many who would be interested!

Keep it real, keep it interesting and make sure your idea is based on what your ultimate goal is. If you’re planning on selling to the subscribers, plan accordingly.

Tie in the goal of your newsletter with the choice of format you chose. Some people go for one format and other for another. Therefore, connect your ideas with the chosen newsletter format.

Posted in Newsletter, Templates

Newsletter Creation

Newsletter creation is an inexpensive and fast way to establish a connection with people, find new prospects and turn potential prospects into paying customers. Creating a newsletter from scratch will involve a number of tasks as well as needed skills. This page will try to sprt these requirenments out for you and provide you with helpful information that will get you started!

Newsletter Format Options

There are several different newsletter formats you can use when creating and distributing your newsletter. They all have their pros and cons and you’ll see them all below.

Text Newsletter

Newsletter creation using text format is the oldest, most reliable and easiest way to do it Many newsletter and ezine owners this format over the others presented. Why so? Text is used to present text and nothingmore. There’s no images, videos, sound or animated gifs jumping all over the message. This will allow the reader to focus more on the message itself than everyting else that is going on.

One of the downsides is just the lack of all the graphical elements relying on text for your newsletter creation as you may go for a more colorful or multimedia approach in your communication channels. If that’s the case, text is not for you.

Newsletter Creation

PDF Format

Choosing pdf format for your newsletter may be a good solution. You can use many different programs, like Microsoft Word, to write and format you rnewsletter and then save it as a pdf file. This file can be sent as an attachement via email or by snailmail after printing. If you send your newsletter issue as an attachment, anyone can open it thanks to the free Adobe acrobat reader.

Opting for pdf as a format will allow you to create multimedia rich newsletters as pdf supports many types of images, sounds and similar.

Remember to create a subject line that will remind individuals you are sending your newsletter, or you risk your PDF being deleted.

HTML

The hottest format on the playingfield is html. It has been said that html is more often blocked by spam filters and security software and this is true. The reason being that html can include hidden information, links, scripts and other possible security risks.

What is good about html though is the absolutely magnificent support it has for including video, images, sounds and pictures. There’s virtually no limit on how flashy and interactive you can make a html newsletter.

WARNING! Do not forget that unless you can include all resources used in your newsletter, in the actual newsletter, the person viewing it must have access to internet while reading the newsletter. This as you most likely have soundfiles, videos and other resources stored at youtube, your own server, Amazon S3 or similar. If the person reading the newsletter lack internet connection, your newsletter can’t reach these sites and download (show/play) the content.

Your Content

Contenwise choosing format may or may not be of importance. If you create format according to your format things will come out correctly automatically. If you have a specific content you would like to display when you are about to create your newsletter, you may have to use the contents need for resources and other requirenments as a startingpoint for what format you choose.

Value of Content

There should always be content that is valuable to readers. It has become increasingly more common to create “throw away” newsletters. A newsletter or list that is created for a specific reason and not long term communication. The content sent to this type of list is seldom created with longevity in mind but rather results. Once the desired goal is reached the list is killed by leaving it or plain and simple mailed to death with offers until no subscribers are left.

If your newsletter is based more in communicating with your subscribers while building a relationsship, content quality and sharing valuable information if a very important factor to consider.

Spamming

Avoid spamming people! If you like most seasoned marketers and pro newsletter listowners use service like aweber for your lists, you’ll be well prepared to avoid span. The big list handling companies have spam detection solutions built into your service, allowing you the check and see how “spammy” your message will be when sent.

This will allow you to revise and correct your content before sending any broadcasts out to your list.

If you’re sending out emails directly from your own computer you’re not as lucky. You will have to rely on third party solutions to check you emails

One of these servicess is called Spam Assassin. Theyhave services you can use to check your newsletter content before you send it out to catch spam phrases and words. For more information visit Spam Assasin.

Posted in Newsletter, Templates

Free Newsletter Templates for Word

Word may very well be the most commonly used word processor in the world and using it to create your own newsletter based on purchased or free templates is putting money spent into good use.

Newsletter Templates for Word.

Word has built in support for templates (a special way of saving your file) and courses and training on how to use the word templates can be found online as well as in book form or even training videos.

Free Newsletter Templates for Word Downloads?

Here are some sites where you’ll find free newsletter templates for word, ready to download. I also looked around to find your some help on how to create and use word templates while at it.

free word newsletter templates from Brainy Betty
word newsletter templates from Layoutready
newsletter templates for word from Inzones

Instructions on how to create a word template

Newsletter Templates for Word

Here are some resources helping you learn how to create, handle and use your own templates with word.

The first one is about Making a Newsletter Free and Easy with a Microsoft Word Template

Ehow provides us with this video on How to Create a Newsletter in Microsoft Word 2007

How to Create a Newsletter in Microsoft Word 2007 — powered by eHow

To learn more in detail how to work with a template and in this case a stationary, watch this video.

How to Create Templates (Stationery) in Microsoft Word — powered by eHow

Microsoft word alone of part of the office package is an investment but only if you use it after you buy it. Using these resources to help you get started will help you leverage your purchase of word. It’s well worth the time spent to learn a bit more about what can be done with word and how to do it.

Posted in Newsletter

Newsletter Formats

The newsletter formats described below are the most commonly used today. Newsletters can be produced in a variety of formats. Formats that consists of an executable file (like exe files in windows) seldom is used due to problems with size, possible virus warnings and incompatible operating systems. This leaves us with the choice of text, pdf and html newsletter formats.

Text

This newsletter format is the oldest one but is still one of the most commonly used. Many individuals prefer to send their publications in this format as it normally will reach the recipient looking the same as when you sent it, on all platforms (Pc, Mac, Linux).

Text does not allow for inclusion of things like photos, video & logos.

Why use a text newsletter?

Sending an email (newsletter) in text format instead of word or html format will allow everyone on the internet to read it. No special software or utility will be needed.

However, to really make it work, consider the following.

  • Make sure you use a mono spaced font. A font where the width of the letter i is the same as the letter w. The letters may look different in width, but if you use a mono spaced (instead of proportional) font, the space each character use, will be the same. This is necessary to be able to use row length row breaks and alignment.
  • As said above the mono spaced font in your newsletter will allow you to format your newsletter to use for example 65 characters width. This is pretty much the standard number of characters used in a newsletter today.
  • Also, remember that things like underline, bold, italic, left, center, right and justified are adjustments not allowed in pure text, as they require special formatting.
  • Use white space to make reading easier. Allow for two or more empty lines between content that is different.
  • Also, make sure your formatting includes some kind of planning. This will allow you to maintain a similar look for your newsletter in each issue and that makes reading easier for your subscribers.

Tools of the trade

Make sure you use the correct tool to write and format your newsletter. One of the most useful tools on the market is Ziney Pro, the Newsletter Text Editor of choice for many newsletter editors. This program (Windows) has a number of newsletter specific, built in functions, created to help you save time and work smarter. And with the very low price tag, it will pay for itself in no time! Read more about Ziney Pro, The Newsletter Text Editor here.

Spy on other newsletters

Subscribe to newsletters that have many subscribers. They will be of interest to you if nothing else for you to study their ways to format the content. Take notes on how they start their newsletter, table of index, menu and similar.

What type of information they include at the top and at the bottom of each issue.

This will help you decide and start formatting as well as make layout choices easier for you.

PDF

PDF is not a format you work with directly. The normal way to create a pdf file is to first write the content with some kind of editor and then save the content to a pdf file. The good part with the pdf format is that you can add pictures, urls, graphics and much more and still send it to anyone. The PDF format is normally viewed with acrobat read and it can be installed on all platforms.

As PDf supports more glam and glitter you stand much more to gain if you base your PDF newsletter on some kind of templates. The site Pro Ebook Templates has some quite nice ebook templates you can use for your newsletter!

The site will show you how to use a completely free editor when you use the templates and begin creating your own, hot, pdf based newsletters.

HTML

HTML is normally used for web pages and isn’t very easy to handle. A lot of people decides to use HTML as the only newsletter format and begins working with a very complicated template. Normally this ends in disaster and everything changes for something easier. If you’re going to use HTML, make sure you have a good tool for editing HTML. This normally means some kind if web creation tool. Using for example Word is not something I recommend (see Ziney Pro – The Newsletter Text Editor).

One other way of doing it is to use an Autoresponder service like Aweber for your newsletter. Using them will help you a lot as they can handle huge amounts of subscribers. They spend a lot of time making sure your emails reach their destiny and they have both text and html based newsletter options (using both at a time is recommended). Aweber provides you with a great number of high quality HTML newsletter templates you can use free of charge as they come with the account.

To start working with one of these newsletter formats, some free newsletter templates may get you started.

Here’s more detailed information about html newsletter templates that will help you clarify what it is, get free html templates and learn about the differet software tools you can use and how they stack up against each other.

Posted in Newsletter

Newsletter Software Will Improve Your Writing

What to look for in a ezine/newsletter software!

You should use a software with an easy to learn and use interface. And not to many unrelated functions you never will use.

Newsletter Software – one program that can help you succeed.

“How to save money and time when writing a newsletter and still produce higher quality content then ever by using the right tools!”

Write faster and better then ever

There are so many things you can use a newsletter software to create.

  • Newsletter Content.
  • Ezines.
  • Autoresponder Messages
  • Ad Copy.
  • Killer Sales Material.
  • SIGs and short ads.
  • Articles for submission to other newsletters.
  • Running text for your website.
  • Mailout content with a mix of all of the above.

Will you sell more than before by using a software like this?

Not really!

Just by using a tool better suited for the work you do, does not mean you will sell more or attract more readers.

But consider this,

What should you do to attract readers, keep them reading, attract buyers, keep them reading long enough to actually make the sell?

You must write in such a way they actually read it!

And how to do this you ask …

This is something you can learn. But learning takes time and resources. So, if you can save time on the tedious work of pure typing and formatting, you could …

Exactly!

You could focus on content and using reference material.

By focusing on the content rather then how to make what you type look ok, your readers will thank you and sales will increase! See how more then 2332 newsletter/ezine editors have solved their formatting blues this year

Peace of mind = better productivity!

When you have a tool helping you to work at peak level, knowing it will do what’s needed to create material with the level of quality you strive for. Your mind will relax and by doing this you brainstorm easier, find new ways faster and become more creative then ever.

Do not miss out on this!

Use the wrong software tool and you will always dread using ti as the results are different each time or the results are completely connected to a lot of hard manual work.

Do the right thing, go the easy way …

Get a software that works for you, not against you and your life quality will increase tenfold!

Posted in Newsletter

Create a Newsletter Name Ideas

When I wrote a plan for my e-mail newsletter, developing the newsletter name was a critical part of the planning process.

To develop it, I used a strategic approach. In other words, worked backward from my objectives to produce a newsletter name that would help me achieve those objectives. Of course, you might also consider other methods…

Other Newsletter Naming Methods

For example, the two-column menu method. Take a word from Column A, let’s say the company name, and a word from Column B, perhaps one of the standards like Gazette, or Chronicle, or Times. That gives us a utilitarian newsletter name like The Acme Gazette (assuming Acme is the company name).

Then there are reader contests. They work well for employee newsletters and member newsletters because readers get involved, making them feel they’re part of the newsletter.

Or how about the clever method? Using brainstorming and creative thinking; the outcome a clever play on words or concepts.

And, then there’s the benefits approach, a good tactic for customer newsletters. Take the product name plus a word or phrase that describes its most important benefit, and you’ve got a high-potential newsletter name.

The Strategic Newsletter Name Method

I decided, though, to use the strategic approach, which builds on objectives, and that seemed appropriate since this newsletter would explore the strategic side of organizational communication.

The newsletter has three objectives:

  1. Supporting sales of my book, Easy Newsletters Creation and Managing by directing readers to the book’s website,
  2. Creating additional streams of revenue by selling ads in the newsletter
  3. Associating my name (Kenth) with the idea of strategic communication.

Let’s start with an easy one, objective 3, which calls for building an association between my name and the concept of strategic communication. So, my last name, at least, should go into the newsletter name.

Second, every newsletter or e-zine name should include some functional information. That way readers get an immediate idea of its content. Objective 3 refers to communication so the word ‘communication’ should get into the title.

That also helps me connect with objective number 1; as you will have noted, the subtitle of the book is Communicating for Results.

But, should it say communication, or more specifically strategic communication? Obviously the latter describes the content more precisely, but, the newsletter will be distributed by e-mail, so shorter is better. Second, the idea of strategic communication is a relatively uncommon one, and might reduce advertising sales (the second objective).

Focusing on objective 2, it helps if the type of medium (in this case a newsletter) is immediately identifiable. But, should I call it a newsletter, or should I call it an e-zine, which refers to an online newsletter or magazine?

I prefer ‘newsletter’ because my target audience is comprised of managers, who spend a limited amount of time online, and may not know what ‘e-zine’ means.

But, the length of the word ‘newsletter’ is an issue, because we want the name to fit in the subject line of an e-mail reader. So instead of ‘newsletter,’ I went with just ‘letter.’ That also adds a degree of personalization, because letter suggests a one-on-one relationship.

Pulling the pieces together I end up with Kenth’s Communication Letter. I think the name satisfies all the objectives, and aptly describes a newsletter that explores how managers can use communication to help achieve their goals.

When you start looking for a newsletter name, think strategically before making a final decision. Not all newsletter names have the same potential.

This exercise in newsletter names creation have been just a demo of a process you can use. Kenth’s Communication Letter doesn’t exist and the name was only created to show the process of how I created it.

Add you Newsletter Name to Templates

Once you have decided on your newsletter name, prepare your autoresponders and newsletter templates by adding your new name in all places where the newsletter name is used.

This saves time and makes the day to day work much easier!

Some More Direct Naming and Branding Tehcniques

Here’s some other tips on how to “invent” a good name.

Start by using something from this group,

  • Niche
  • Profession
  • Special Interests
  • Town
  • Animal
  • Sport
  • Decoration
  • Medicine
  • Internet Marketing

add to this words like,

  • Gazette
  • News
  • Daily
  • Weekly
  • Monthly
  • Insider
  • Tips

And you have a good start.

Some examples of a finished newsletter name are,

marketer weekly, zoo insider tips, online publishers monthly, Miami Gazette and so on.